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Jean Paul Gaultier, the iconic French designer, is the latest of the big names to drop the use of animal furs from his collections. The message was broadcast by French TV this week. The use of animal fur has been repeatedly challenged by the big brands, becoming a focal point in the fashion industry.

Many other names have already decided to drop the use of animal furs including: Diane Von Furstenberg, Burberry, John Galliano, DKNY and Donna Karen. Even mega brands like Stella McCartney, Armani and Hugo Boss.

Mimi Bekhechi director of PETA’s international programs, said: “Jean Paul Gaulthier has finally ditched fur! He admitted that the ways animals are killed are absolutely deplorable”.

This is the tweet of Ingrid Newkirk international director of PETA:

I don’t want to be a moralist. But the ethical treatment of animals (not to mention the ethical treatment of humans) is something to take care and be supported. I believe that the pressure done by the PETA group against fashion brands is a huge success for everyone.